
The Silent Thief Lurking in Your Business
There are as many ways to become successful as there are markets and audiences. The trick is to take informed and decisive and principled action. You don’t need to know everything, nobody is advocating shooting blindly. Evolve and refine your priorities and strategies. Change it if you must, but don’t get caught in the trap of chasing the strategy du jour. Strategies, unlike tactics take time to bear fruit, so be patient and consistent in your actions. Priorities like strategies should be part of your north star and should guide your decisions, not be guided by the decisions of the day.