Category: Membership Tips & Advice

On today’s episode, Kyle Leavitt will be joining us. We discuss building a startup and what it takes to build one from the ground up. Kyle shares his advice on improving customer retention, increasing customer loyalty and the importance of core values in a business.

Kyle Leavitt is the recent co-founder of LoyalStream. He had also co-founded CustomerHub, which he sold to Infusionsoft, where he became a key leader who helped grow the company from $1M to $100M+ in annual recurring revenue.

Kyle joined Infusionsoft in 2005 then started talking to entrepreneurs every day on the phone and selling Infusionsoft to them. He left Infusionsoft in 2008 and started a software business with his brother and business partner called CustomerHub, which he then sold back to Infusionsoft and joined the product team where he served as Director of Product Management and later VP of Product.

Starting a new membership site project can be daunting and you may want to outsource your work to a consultant or freelancer. We frequently see site owners hire freelancers from Upwork. While Upwork may be inexpensive, it’s not without it’s own “hidden” costs and considerations to keep in mind. This short guide hopes to help you have a more successful engagement with your freelancer.

With fast, reliable internet connections, video is an increasingly popular way to deliver video content to the members of your membership site. Video can be a powerful tool to illustrate techniques, and to connect at a more personal (face to face) level with your members and prospective customers.